Public transportation agencies must continue to test and adopt new service models and technologies that can enhance the customer experience, protect the environment, improve operations, and save money.
The American Public Transportation Association has outlined six “North Star” principles to guide its member organizations in the development of the new urban mobility network.
Open Loop Ticketing is the future of mobile ticketing!
Any strategy to rebuild transit passenger numbers will have simple payments as a critical component. It’s a simple change that can make all the difference.
The key to this system is in the name. And the transition to open-loop ticketing is less daunting than many agencies imagine.
Even as COVID-19 restrictions have eased and the public returns to some semblance of their normal activities, transit ridership remains at only 60% of pre-pandemic levels. A key way to improve rider experience is to allow consumers to purchase access to transit with their own credit cards, debit cards, and smartphones. The transition to open-loop ticketing is actually less daunting than many agencies imagine.