Open Loop Ticketing is the future of mobile ticketing!
Any strategy to rebuild transit passenger numbers will have simple payments as a critical component. It’s a simple change that can make all the difference.
The key to this system is in the name. And the transition to open-loop ticketing is less daunting than many agencies imagine.
Even as COVID-19 restrictions have eased and the public returns to some semblance of their normal activities, transit ridership remains at only 60% of pre-pandemic levels. A key way to improve rider experience is to allow consumers to purchase access to transit with their own credit cards, debit cards, and smartphones. The transition to open-loop ticketing is actually less daunting than many agencies imagine.