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No Crisis: How a Contact Center can support an effective emergency response
October 8, 2024
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Improving Response Times: Unlock the secrets of higher customer satisfaction in transport

October 10, 2024
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Author: Ana Stanca

Demand Generation Leader, Enghouse Transportation

Ana Stanca
The last few years have been challenging for transportation companies. The pandemic and subsequent changes to working practices have led to a global reduction in demand for transit services. This has left many transportation companies struggling to adapt to changing circumstances, often with a drop-off in the degree of recorded customer satisfaction. In the UK, the Customer Satisfaction Index has seen sharp falls in the figures recorded for the transport sector, something that has been mirrored across Europe and North America. These are challenging times for the sector. What can be done to improve customer satisfaction at a time of limited resources and rising expectations?
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The importance of fast response times

Timely information is key to improving the overall customer experience. Customers are demanding efficiency and reliability, alongside greater flexibility with one critical factor playing a key determinant in overall satisfaction levels.

Quick response times are key to supporting higher levels of customer satisfaction.

While customers expect immediate answers and quick resolutions to their concerns, meeting that expectation can be challenging for transport agencies. Resource pressures, managing inquiries across fragmented communication channels, manual processes, and the lack of real-time data all impact the quality of customer service

How contact centers can improve response times

An advanced contact center solution can address these challenges through streamlined communication, task automation, and real-time data:

  • Centralized communication channels

Customers expect to be able to contact transport operators by phone, email, chat, and social media. Managing these multiple channels and ensuring that one is not prioritized while others are neglected can be hugely challenging. A Contact Center solution centralizes these communication channels, allowing agents to manage inquiries from a single interface. There’s no need to waste time switching between platforms, and less chance of inquiries falling through the cracks.

  • Automated self-service options

Automation can be a game-changer when it comes to improving response times. Automated self-service options such as Interactive Voice Response (IVR) systems, online portals, and chatbots allow customers to complete routine tasks without waiting for an agent. Answers to common questions can quickly be located.

It allows passengers to check service status, or logistics customers to track shipments, change bookings, and access key policies through automated systems. Self-service options immediately reduce the customer throughput to human-resourced services. Agents can focus on more complex queries, improving response times.

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  • Real-time data and analytics

Real-time data underpins response time improvements. Advanced contact center solutions provide managers and agents with the timely data they need, on everything from call volumes to service performance. Actionable insights allow companies to adjust their staffing levels, prioritize urgent inquiries, and then allocate their resources more effectively. Managers can quickly reallocate their available resources, ensuring that customer issues are addressed promptly. This ability to respond quickly to changing conditions makes it easier for companies to maintain high levels of customer satisfaction.

  • Skill-based routing

Contact centers often incorporate skill-based routing and prioritization, which when used intelligently can improve response times. Customer inquiries are automatically directed to the most appropriate agent, based on the details of the inquiry. That means that higher-priority issues such as emergencies can receive fast attention and be handled more efficiently.

  • 24/7 support and after-hours service

A contact center solution enables companies to offer 24/7 support, ensuring that customer inquiries are promptly addressed, even during off-peak hours or holidays. After-hours support can be made available for passengers, and customers needing urgent updates on deliveries can rely on a round-the-clock service. Continuous availability both improves response times and builds trust and confidence among customers.

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Higher customer satisfaction through faster response times

Customers increasingly expect and value promptness and efficiency. When their inquiries are handled rapidly and accurately, it enhances the overall experience. This creates a more positive overall experience, fostering greater loyalty, increasing customer retention, and helping to support a stronger brand reputation.

The Enghouse Contact Center solution streamlines communication and improves efficiency, enabling transportation companies to improve their overall response time. By centralizing diffuse customer interactions into a single platform, it eliminates the delays caused by fragmented communication channels. With automated self-service options, agents can focus on more complex customer requests. Real-time data analytics support more informed decision-making and skill-based routing ensures that the request is forwarded to the right person. It gives you greater capability to provide an around-the-clock service that meets customer expectations.

The Enghouse Contact Center solution provides the tools and technology to improve response times, enhance customer satisfaction, build customer loyalty, and stay competitive.

Contact us to find out more or to book a demo.

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